As far as the purely promotional tweets go (Celebrity Big Brother, X Factor, etc), I don’t understand why people have any problem with it beyond the fact that they’re maybe a bit annoying. Yes, it is part of their jobs. It’s standard. That’s what celebrity Twitter accounts are for. They’re marketing tools, whether that means marketing themselves or marketing sponsors’ products.
I also don’t understand why people say they do no music promo? They’ve done a MASSIVE amount of music promo over the last week or so. Almost an overwhelming amount. But there was that post going around yesterday about how “they pushed the fragrance so hard and now crickets on the music!!!” Which… No, they’re pushing the music pretty damn hard. They’re just doing a much better job of it than they did with the fragrance. Would you rather they did corny countdown videos and “BIG ANNOUNCEMENT 3 DAYS TO GO!!!” and continued to cater to the very young market? No, this is what well done promotion looks like. They shouldn’t be catering to tweens with the promo for their music at this stage, and it’s a really good thing that they’re not.
The one thing I DO understand people taking issue with, though, is the narrative that’s often pushed through their tweets and the fact that they so strongly deny publicist involvement. The way they’ve pushed things in the past hasn’t been great (“Larry is the biggest load of bullshit I’ve ever heard!” in particular… No matter WHAT you believe the nature of Harry and Louis’ relationship to be, that was unnecessarily aggressive).
And the fact that they try to say they’re personally the only ones with access to their accounts? PLEASE. That’s just insulting to think people would be thick enough to believe that. Literally every significant company in the world has a social media team, even ones with only a few thousand Twitter followers. And in particular, every /celebrity/ in the world has a social media team. You’re trying to tell me that the one exception to that rule, the one exception to the completely standard industry practise of publicity-managed Twitter accounts is the biggest band on the planet? Really? 109 MILLION combined Twitter followers, and you expect people to believe that they’re in control of their own accounts? That’s absolutely absurd. OF COURSE they’re not in control of their own Twitter accounts.
He’s not… he has the biggest amount of followers. He definitely has twitter ads installed, but they just choose not to tweet from twitter ads. I think his style is harder to emulate than the other boys’. So they monitor his stats and instead of tweeting FOR him they just send him what they want him to tweet.
I still think they follow and unfollow people from his account. Some of the follows don’t make sense at all. The last two times “he” unfollowed people from his account it was really late where he was and there was no explanation (he sent dms to the fans he blocked in the past explaining why…). Not to mention the porn tweet and that having twitter ads is completely pointless if they don’t have it in their biggest account (by over TWO million).
For some reason, the least amount of followers the more they tweet from twitter ads, if you look at my analysis Harry has zero, Niall has two, Liam has 6, Zayn has thirteen and Louis has fourteen (I was way more thorough with Louis than with Zayn, and with Zayn I didn’t go back as much as I did with Louis, it’s safe to say Zayn has more twitter ads tweets than Louis). So there must be a technical reason I don’t understand. But rest assured: they all tweet promo and all their accounts are controlled.
Also, the Jamie Scott publicity is sent via iPhone and I’m pretty sure the boys didn’t send that themselves (90% of the 5SOS promo is sent via Twitter ads, but there are two or three tweets sent via iPhone)… so keep that in mind.